How much of your shopping dollar is retained in your community?

6 cents of every dollar spent with a Big Box retailer is retained/recirculated in a community.
Source: Rocky Mountain Institute

20 cents of every dollar spent with a chain store is retained/recirculated in a community.
Source: Small Business Administration

60 cents of every dollar spent with a sole proprietorship is retained/recirculated in a community.
Source: Small Business Administration